FYBMS, SYBMS, TYBMS and beyond BMS
Advantages of advertising budget:- Facilitates evaluation of advertising expenditure. Introduces rational approach. Keeps advertising expenditure with limits. Provides proper direction to advertising Expenditure. Facilitates...
The break even method of preparing advertising budget:- This method attempts to quantity the advertising spending level that will offer an organizing the...
All you can afford method:- Under this method the advertising budget is decided on the basis of whatever money is left after all other...
Task approach method of preparing advertising budget:- Under this method a company lunching a new product will decide on to spend more money as...
Percentage of sales method:- In this method advertising budget is linked with the total sales of the previous year. Unit of sales method:- In...
Meaning of advertising appropriation:- The manufacturer sets apart sum money to be spending on advertising which is referred to advertising appropriation. Method of preparing...
Advertising budget appropriation:- The advertising man while developing advertising budget has to consider several factors before giving it final shape appropriating the amount...
Factors Determining Advertising Budget:- Organizational Objectives. Type of product to be marketed. Frequency of advertising. Expenditure of the previous year. Size of the Company....
Features of advertising budget:- Acts as a planning & controlling device. Regulates advertising expenditure. Set limits to advertising expenditure. Fixes maximum amount of...
Advertising Budget process:- Advertising budget process consists of four major steps: Collection of data & preparation of budget. Presentation and approval of the budget. Budget...
