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Sales Force Compensation

Marketing Management, Notes

Sales Force Compensation

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Sales Force Compensation

A sales compensation plan is an essential plan of total program for motivating sales personnel. A sales compensation plan, properly designed have three motivational roles.

  1. Provide a living roles
  2. Adjust pay level to performance
  3. Provide a mechanism for demonstrating and congruency between attainment of company goals and individual goals.

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