Ranveer Singh is all set to appear in his most mouth-watering role to date! The star, known for his adventurous approach to choosing movies and creating memorable cinematic characters, has been signed on as the brand ambassador for Ching’s Secret.
Ranveer will soon be seen in a music video for the brand titled- My Name is Ranveer Ching!!Directed by Shaad Ali with music composed by Shankar Ehsaan Loy and lyrics by Gulzar, this high-energy video has been choreographed by none other than Ganesh Acharya, who has also devised a signature Ching’s move. While the song has been sung by Arijit Singh, Ranveer has also belted out the ‘Manchow Rap’ in his own inimitable style adding the Schezwani zing to the chartbuster. Not only that, he has also penned the lyrics for the rap.
Ranveer, who is known to choose his endorsements very judiciously, is super excited with this association. “I’m really happy to be associated with Ching’s Secret. I am personally a Hakka Chinese fanatic! So I leaped at the offer when the good folks at Ching’s Secret approached me to be their brand ambassador! I’m a big fan of their noodles, soups and their masalas – they’re really, really hot and spicy – just the way I like it! I am proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world. Ranveer Singh and the secret of Ching- forward together! ” says Ranveer.
” A hatke brand like Ching’s needs an equally hatke brand ambassador. Ranveer Singh, being the hottest and most hatke star of his generation, is a perfect brand fit. As a brand aimed at today’s youth and young housewives, we felt Ranveer was the ideal youth icon who had pan-Indian appeal across all age groups,” says Mr. Ajay Gupta, MD, Capital Foods.
When a versatile actor like Ranveer Singh and an exciting brand like Ching’s come together – the result can only be explosive.
A source says, “The brief for Ranveer’s look was to create a fantastical, magical wanderer who would literally come in and toss things up. Being a Chinese food brand, some Oriental detailing needed to be worked into the outfit, but also the sense of adventure, madness, exuberance, and fun – basically everything that Ranveer is. They created a Shaolin chef meets steampunk meets The Mad Hatter meets the Wild West look. The whole look was done in distressed leather with hints of dusty gold. The highpoint was the hat that they made for Ranveer. The basic hat came from an old hat-making company in London. This hard-leather top hat we embellished with eccentric accessories from Chor Bazaar – things like a pair of original World War II motorbike glasses, a compass, collapsible telescope, postcards of old kings and celebrated army officers, medals of victory, clock faces, pins and feathers.
The song may not be as catchy as Do The Rex, but it is on a par with it in vim and vigor. The video has a lavish setting — all glitz and glamour. The song’s title is inspired from the famous Amitabh Bachchan track My Name Is Anthony Gonsalves and it has Ranveer styled like Big B. If Big B was well-suited in his song, Ranveer flashes his envious biceps and dances like a dream.
The song video is a complete Bollywood package with Ranveer ‘Ching’ tadka. So Hunger Ki Bajaoand watches this awesome track — a delectable treat for all you Ranveer Singh fans.