Mudra Communications Limited


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MUDRA COMMUNICATIONS LIMITED

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An Overview….

 

Mudra  Communications  was  founded  in  1980  under  the  stewardship  of  Shri A.G.  Krishnamurthy. It was a single account, 15 people advertising agency wish an initial  investment of Rs. 4000. Today, Mudra is the largest Indian advertising agency with a  capitalized billing of Rs. 700 crores (Mar 2001), and a portfolio of country’s finest brands.

 

Mudra  is one of the country’s  first transitional Indian advertising agencies in

1994,  with  stakes  in  agencies  in  6  countries,  which  facilities  the  transfer  of

technology and creative expertise.

Mudra has an affiliate in DDB worldwide who is a part of the Omnicom Group. The Mudra group consists of two advertising agencies.

 

1.  Mudra Communication Limited.

2.  Interact Vision Advertising and Marketing Pvt. Ltd.

 

In  addition  to  these  two  there  are  specialized  divisions  for  Public  Relations, Outdoor  Advertising,    Information     Technology,     Direct    Marketing,     Video Software and MAGINDIA.COM, the advertising archive.

 

On Mudra’s client list multinational brand leaders rub shoulders with leading national brands, most of which have become brand leaders with Mudra.

 

Values

 

Mudra’s   brand  success  have  been  possible  only  because   of  there  tenacious adherence  to   their  corporate   values.  These  values   govern   Mudra’s   external equations while determining internal growth.

 

Fundamentally  they believe  that

 

It  is  better  to  invest  in  long  term  relationships  with  clients  and  in  the process  grow with them rather than temporarily boost billing with short- term accounts.

Organizations     work    best     when     they     work    simple,     sincere     and straightforward.

To function at peak level, work groups and task forces must have people who   possess  a  fine  balance   of  good  human  nature  and   professional competence.

Intuitions and common sense are required and respected. But they must be equally disciplined through research.

Most  importantly, an agency is only as good as its last campaign. Past excellence is no excuse for incompetence.

 

Made in India

 

Mudra  became the largest advertising agency in  the ninth  year of its  existence. This was achieved by a group of people whose credentials were being Indian and knowing  India. Together they took Indian to the Indian. They understood what India made tick.

 

Mudra’s advent on advertising scene saw the birth of the true Indian advertising professional. A perfect blend of an Indian soul with international outlook. One, who  encourages  excellence, delivers the good on time and does  it in most cost effective manner. This is Mudra spirit.

 

Made in Mudra Made in India

 

Key Facts 2000-2001
1.   Billing Million

2.   No. of Accounts

3.   No of Offices

4.   No of Division

5.   No of Employees

6.   Industry Ranking

7000

120

8

8

549

4

 

 

Branches…

 

 

Ahmedabad

Bangalore

Chennai

Delhi

Hyderabad

Kochi

Kolkata

Mumbai

 

 

Mudra Divisions

 

  1. Horizon Porter Novelli (Public Relations)
2. ICRG (Market Research)
3. Magindia.com (Advertising Achive)
4. Mudra Digital Consulting ( Digital consultancy for brands)
5. Mudra InfoTech
6. Mudra International
7. Mudra Videotech ( Video software)
8. Prime site (Outdoor Media)
9. Optimum Media Solutions
 

 

 

Awards

1996 : 90 awards

Agency of the Year: Advertising club

Copywriter of the Year: Kolkata advertising Club (Freedy Birdy)

 

1997 :67 awards

Agency of the Year: Pioneer

Hall of Fame (A.G Krishnamurthy) Kolkata advertising Club

 

Major Accounts (Mumbai)….

 Godrej Foods

Godrej Soaps

Indian Oil Corporation

Kinetic Honda Larsen & Tubro LIC McDonald’s MTNL

Mid-Day

Reliance Industries

Reliance Entertainment

Reliance Capital

UTI

Indian Express

Screen

SBI Mutual Fund

Nestle

Hindustan Inks

Johnson & Johnson skincare

Indiagames.com

Balsara Household Products

Rasna

 

 

 

Mudra is a fiercely Indian Agency, home grown, dismissive of sustainability of

‘Global Alignment’  of  advertising account  (  the  same  brand  being  handled  by one network around the globe) and unrepentant in its refusal to sell its stake to any  foreign  suitor.  DDB  Needham  has  long  had  affiliation  with  what  is  an agency own by Reliance’s famous Ambani family, but this has not led the two up to the altar

 

Mudra’s  pride  is  not  for  nothing.  It  is  among  few  big  agencies  whose  names means  something heart-held in the language of Indian  Origin, it has build such as ‘I love you Rasna’, Dhara, Bennie’s and Polo.

 

Mudra has a hot growth story of the 1980’s (as was Reliance textile brand Vimal). Mudra was the 1st  advertising school in India. It won many MNC account on the strength of its market understanding and creativity. Nestle goodies particularly.

 

 

 

 

 

 

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

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