MUDRA COMMUNICATIONS LIMITED
Mudra Communications was founded in 1980 under the stewardship of Shri A.G. Krishnamurthy. It was a single account, 15 people advertising agency wish an initial investment of Rs. 4000. Today, Mudra is the largest Indian advertising agency with a capitalized billing of Rs. 700 crores (Mar 2001), and a portfolio of country’s finest brands.
Mudra is one of the country’s first transitional Indian advertising agencies in
1994, with stakes in agencies in 6 countries, which facilities the transfer of
technology and creative expertise.
Mudra has an affiliate in DDB worldwide who is a part of the Omnicom Group. The Mudra group consists of two advertising agencies.
1. Mudra Communication Limited.
2. Interact Vision Advertising and Marketing Pvt. Ltd.
In addition to these two there are specialized divisions for Public Relations, Outdoor Advertising, Information Technology, Direct Marketing, Video Software and MAGINDIA.COM, the advertising archive.
On Mudra’s client list multinational brand leaders rub shoulders with leading national brands, most of which have become brand leaders with Mudra.
Mudra’s brand success have been possible only because of there tenacious adherence to their corporate values. These values govern Mudra’s external equations while determining internal growth.
Fundamentally they believe that
It is better to invest in long term relationships with clients and in the process grow with them rather than temporarily boost billing with short- term accounts.
Organizations work best when they work simple, sincere and straightforward.
To function at peak level, work groups and task forces must have people who possess a fine balance of good human nature and professional competence.
Intuitions and common sense are required and respected. But they must be equally disciplined through research.
Most importantly, an agency is only as good as its last campaign. Past excellence is no excuse for incompetence.
Made in India
Mudra became the largest advertising agency in the ninth year of its existence. This was achieved by a group of people whose credentials were being Indian and knowing India. Together they took Indian to the Indian. They understood what India made tick.
Mudra’s advent on advertising scene saw the birth of the true Indian advertising professional. A perfect blend of an Indian soul with international outlook. One, who encourages excellence, delivers the good on time and does it in most cost effective manner. This is Mudra spirit.
Made in Mudra Made in India
|1. Billing Million
2. No. of Accounts
3. No of Offices
4. No of Division
5. No of Employees
6. Industry Ranking
|1.||Horizon Porter Novelli (Public Relations)|
|2.||ICRG (Market Research)|
|3.||Magindia.com (Advertising Achive)|
|4.||Mudra Digital Consulting ( Digital consultancy for brands)|
|7.||Mudra Videotech ( Video software)|
|8.||Prime site (Outdoor Media)|
|9.||Optimum Media Solutions|
1996 : 90 awards
Agency of the Year: Advertising club
Copywriter of the Year: Kolkata advertising Club (Freedy Birdy)
1997 :67 awards
Agency of the Year: Pioneer
Hall of Fame (A.G Krishnamurthy) Kolkata advertising Club
Major Accounts (Mumbai)….
Indian Oil Corporation
Kinetic Honda Larsen & Tubro LIC McDonald’s MTNL
SBI Mutual Fund
Johnson & Johnson skincare
Balsara Household Products
Mudra is a fiercely Indian Agency, home grown, dismissive of sustainability of
‘Global Alignment’ of advertising account ( the same brand being handled by one network around the globe) and unrepentant in its refusal to sell its stake to any foreign suitor. DDB Needham has long had affiliation with what is an agency own by Reliance’s famous Ambani family, but this has not led the two up to the altar
Mudra’s pride is not for nothing. It is among few big agencies whose names means something heart-held in the language of Indian Origin, it has build such as ‘I love you Rasna’, Dhara, Bennie’s and Polo.
Mudra has a hot growth story of the 1980’s (as was Reliance textile brand Vimal). Mudra was the 1st advertising school in India. It won many MNC account on the strength of its market understanding and creativity. Nestle goodies particularly.
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