An Interview with Mr. Sagar Gupta, Founder, Rubik’s Cube Addict


By Karan Mange, Correspondent,


  • Tell us something about yourself?

To start with, I recently got graduated from Maharaja Surajmal Institute. Since my school days, I wanted to be a big business tycoon and when gradually I came to know about how things work in practical world, I told myself to start with some venture. I love solving puzzles and specially Rubik’s Cube so I turned my hobby into a venture. Facing new challenges every day, dealing with students, parents, competitors etc are resulting in growth of venture as well me, as a person.



  • Tell us something about your business?

RUBIK’S CUBE ADDICT  ( provides a whole range of exciting and interesting resources for schools, colleges, corporate and autonomous franchisee centers as well and promise to make learning exciting and exhilarating via conducting workshops and seminars on ‘how to solve Rubik’s cube’. Just completed 1 year of establishment and have taught more than 800 students including students from IITs, DCE, NSIT and schools like DPS, G.D.Goenka, APJ, Bal Bharti etc.


  • What is your philosophy towards work?

 Have Fun. Life or work should not be taken very seriously. I have always done things which I wanted to, things or actions that make me happy and never followed the crowd.


  • Whom do you admire as your role model? And why?

 I can’t name one role model in particular. As a person I always keep learning. Whenever I come across someone who is inspiring, I try to learn from them.


  •  “Management is core to every individual, organization & society.” Give your views on it.

Yes, I agree to that. From managing our self to managing people around us, or managing various resources or business etc, it is one of the basic needs for the growth of human as well as for any organization.


  • Name 3 qualities of prime importance that an entrepreneur should possess.

Most of the time, in a startup environment, market changes, and things keep changing. You have to be able to execute properly. What you need is perseverance, that dogged determination to succeed and “only listen to your heart” attitude. The only way to do it is to stay focused, say, ‘I want to do it and I’m sure I will be able to do it’, and go out there and get it done.


  • According to you, what are the challenges for Entrepreneurship today?

Perseverance. Today’s entrepreneur lacks the high level of confidence and self belief in their ideas, in their venture. You got to stick to your dreams and don’t let it die just because you are not making money in short term or you are not getting support from people. Entrepreneur should firstly work on their product or service, make it of high quality. To attract quality customers, you got to give quality product.


  • Can Entrepreneurship be taught in B-Schools/Management Institutes/Colleges?

It’s like teaching a person how to swim via manuals and videos. Yes of course it could be taught at B-schools and without practical exposure and knowledge, theoretical knowledge has very limited advantage.


  • Do you think today’s economy is conducive for a new venture to start upon?

The Indian ecosystem for entrepreneurs is substantially superior to even 5 years ago. We can no longer make excuses that the ecosystem is not there, in terms of venture funding, angel investors, mentorship, government support, etc. So I see a huge growth in coming few years.


  • Is the Name of the Institute from where a student pursues his/her Graduation/Post Graduation or other courses important while setting up your business?

NO!!! At the end of the day, Final consumer (Student/ Parent in our case) only wants to have a quality product or service from your venture. They don’t consider your institute or college where you are graduated from.


  • What qualities you see for apart from the required academic qualification while recruiting a person?

Enthusiasm and the level of dedication of the person towards his work


  • “Earning more & more is the motive behind any business.” Is it justifiable?

Yes, of course. To run and expand business, money acts as one of the important source. Marketing, advertisement, stock maintenance, Future planning, growth opportunity etc. all require money. Money should be one of the motives behind doing business and should not be the only motive.


  • Share with us the most enjoyable & most embarrassing moment you had experienced on work?

On the completion of the course The First batch of students to whom we taught how to solve Rubik’s Cube gave me and my team immense pleasure and getting a positive feedback from the parents gave us satisfaction and more importantly high level of confidence.


Great resource for budding entrepreneurs and management students. All the very Best BMS. 🙂





History – Within 1 year launching, we have been taught more than 800 students. We have been successful in setting up 8 franchisees till date, all running successfully.


Vision/Mission – To make learning exciting and exhilarating


Products & Service – Workshops and seminars at colleges and school on “how to solve Rubik’s cube”, online and offline Rubik’s cube and puzzle store.


Marketing Strategy – We mainly follow social marketing pattern and more importantly in our case mouth to mouth marketing plays a vital role.


Existing Market Presence – WE have association with colleges like IITs, DCE, MSIT and school like Bal Bharti, G.D. Goenka, APJ Public School etc


Future Plans – For coming 1 year we are aiming to conduct workshop on “how to solve Rubik’s Cube” at all the well-known schools and colleges at Delhi-NCR region.


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I am Karan Mange, Assistant Manager- Social Media Initiatives at currently studying TYBMS I am fun loving, extrovert, loves too much of talking, interacting with new people, exploring new places and many more. I go mad about music, especially sufi and classical. Interested in photography, graphic designing, media and music. want to explore world and see myself in the top management of a MNC.

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