• Tell us something about yourself?

Well, there isn’t much to say here. I just gave my 12th grade examinations last month. 5 years back, I got myself into programming and web development and that’s been my main course for sometime. Apart from that, I’ve also been an active tech blogger and written for a few blog networks and publications.


  • Tell us something about your business.

When I started Etiole, it was originally a technology news blog but eventually as I met new people, learnt new things and experimented a bit, I started developing websites and apps and writing web-based code. In a few years, I managed a team that complemented me and we moved on to making more complex applications for the corporate sector. We’ve got a good experience in languages like PHP, Python, Rails, Java, Objective C, C++, etc.

To sum it all up – My team and I make the Internet, smartphones and computers do anything that our clients want.


  • What is your philosophy towards work?

I’m having some fun right now, and I’d like it to stay that way for a long time.


  • Whom do you admire as your role model? And why?

Nikola Tesla – for his wild drive to experiment with the present and create the future.


  • “Management is core to every individual, organization & society.” Give your views on it.

Technically, randomness and chaos is also capable of achieving the desired result but the probability is infinitesimal. So in the light of increasing chances of success, being managed always helps. It is very important to have management at the heart of any system so that one can do away with the expected unimportant problems and focus on solving those that really require attention.


  • Name 3 qualities of prime importance that a businessman should possess.
  1. Determination
  2. Resilience
  3. Vision


  • According to you, what are the challenges for Entrepreneurship today?

The biggest challenge is the rigid education system. It doesn’t allow students to dream or more appropriately, doesn’t give them the time to do so. Schooling is the most crucial time in anyone’s life because basic ideals of life are developed and probably, the best entrepreneurs are born then. In our country, an entrepreneur has to resist this maniacal system and survive it to finally get a chance to start but sadly, most ideas are killed on the way.

The next problem is the way our society treats failures. Agreed, it feels like shit. The society doesn’t make it any better. It should be celebrated, but is treated as a disgrace. Entrepreneurs have to endure this all the time.


  • Can Entrepreneurship be taught in B-Schools/Management Institutes/Colleges?

No. Basics cannot be taught but existing ideas can be improved. For entrepreneurs, most of the learning happens outside the class.

I can assure you that those places aren’t the ‘only’ source because if it were so, I wouldn’t be giving this interview.


  • Is the Name of the Institute from where a student pursues his/her Graduation/Post Graduation or other courses important while setting up your business?

A good brand name always helps in making connections and getting started. Unfortunately, people do have prejudices and a good name will help get attention at first, but eventually it will have to be earned.


  • Do you think today’s economy is conducive for a new venture to start upon?

Talking specifically about the tech scenario in India, it’s just getting better by the day. India’s technology adoption is picking up crazily and offers massive growth potential.
In terms of funding, a lot of opportunities are available today. Investors are on a lookout for ideas and the best thing is, everyone has faith in the tech market.

Today’s economy can accelerate the growth of service-based ventures. The ecosystem does not support product-based ventures as much, unless the venture has huge funding available at its disposal.


  • “Earning more & more is the motive behind any business.” Is it justifiable?

Depends on what is to be earned. If it’s only money then it isn’t justified because that just takes off the attention from all amazing things on an entrepreneur’s journey. Things like respect, good will and experience also ought to be earned. Money is a necessity, like food, that keeps the business open. As long as a business is not running into losses and provides enough profits to explore new market areas, money needn’t be the focus.


  • Share with us the most enjoyable moment you had experienced on work.

When I started learning about the web (I was in my 7th grade), I had a 56Kbps Internet connection and the bill amounts would be unbelievably high. It would scare the living out of my parents because they couldn’t understand what I was doing. Despite their efforts to get me off the computer, I wouldn’t budge. I thought that I had to get rid of this problem. The most enjoyable part came when I went up smiling up to my father with my first project’s pay and told him to expect more and forget about the bills.


  • Your feedback for

Brilliant initiative. is doing a great job, sharing the insights from the entrepreneurial community with everyone.


History- I founded Etiole Media officially in 2008 as a news website and later, branched into web development.

Vision/Mission- Make the cleanest, fastest and smartest applications.

Products & Service- Design and Development of Computer, Smartphone and Internet based applications and services.

Marketing Strategy- Projects through internal network of referrals.

Existing Market Presence- We’ve done projects for corporate clients from various countries like India, US, Australia and Germany.

Future Plans- Adding to the development team and working on hardware-oriented solutions for clients.

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Ankita Dalvi

I am kinda person who lives a simple life. Manages to be happy in every situation and enjoys every bit of life

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