• Ethical Dilemma: A Ethical Dilemma is a situation where the decision – maker has to choose between right and right. For example, in Ramayana, Ram had to choose between two Dharmas – (a) to abide by his Father’s words and proceed to the forest for 14 years, or (b) to ignore his father’s words and rule the country as a Kshatriya Prince. Both these alternatives constitute ’right action” by applying different yardsticks / viewpoints.
  • Ethical Dilemma in business: In business, the manager / decision – maker is faced with moral and ethical decisions daily. He has to tackle ethical issue and choose between – )i) right and wrong, (ii) right and right. For example, in the case of a Salesperson, does offering a gift to a customer constitute a bribe or sales promotion?


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