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International Marketing |
Domestic Marketing |
| 1. Meaning:
It refers to planning organising, directing and controlling activities relating to export business. |
It refers to planning, organising directing and controlling activities relating to domestic marketing. |
| 2. Exchange of Goods:
Exchange of goods is allowed subject to certain restrictions, |
Free exchange of goods is allowed within the country. |
| 3. Languages/Culture:
Since it involves many nations, there are diverse languages and cultures. |
It involves only one nation and mostly one language and one culture. |
| 4. Currencies:
It involves multiple currencies. |
There is a-use of single currency. |
| 5. Seale of Operation:
It’s scale of operations are diversified throughout the globe, |
It’s scale of operations are confined to a limited area. |
| 6. Government Influence:
To a great extent, export business is affected by government decisions. |
There is less government interference. |
| 7. Risks:
There are high risks and uncertainties, both political and commercial. |
Domestic marketing is subject to minimum risks and uncertainties. |
| 8. Mobility of Factors of Production:
There is lower mobility of factors of production. |
Normally, there is free mobility of factors of production. |
| 9. Monetary System:
It is subject to different monetary and economic systems. |
There is one monetary and economic system. |
| 10. Procedures:
It involves complicated procedures and a lot of documentation work. |
It involves simple procedures less documents. |
| 11. Taxes and Levies:
It is subject to tariff and non-tariff barriers. |
It is subject to simple taxes. |
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