Core Product: It is the primary level of a product. It constitutes the primary service or benefit that a customer is looking for. For instance, a buyer a soft drink buys the refreshment, and that of book buys knowledge. The refreshment in the case of soft drink and the knowledge in the case of book represent the core product.

The following two tabs change content below.
MT UVA- University, Vocational and Affiliated Education for BMS

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account