Analytical Marketing
Analytical Marketing drives market segmentation and identifies your most profitable customers. Information from each customer interaction channel is collected, analyzed and used to develop predictions...
Marketing Management
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What Is The Meaning of Product Assortment?
The set of all products and items offered by a company for sale is called a ‘product mix’. A company’s product mix includes :...
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Need for Marketing
The need for marketing is universally accepted since the early period of human life. The following points justify the need for marketing: (1) Marketing...
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Why is Brand Building difficult?
It is difficult to build a strong brand in today’s environment. The brand builder can be inhibited by substantial pressures and barriers, both internal and...
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Requirements of a good sales compensation plan
Requirements of a good sales compensation plan It provides a living wage in e form of a secure income. A good compensation plan must fit...
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What Are The Components of MIS?
DEFINITIONS According to Philip Kotler, “Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed,...
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Creative Marketing
Creative Marketing relies on analytical tools and customer insight capabilities to improve marketing programs, optimize the overall marketing investment and deliver the brand promise. As...
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What is Jury of executive Opinion Sales forecast method?
This method is basically based upon the executive opinions. It means that the executives are well informed about the industry outlook, capabilities and marketing programmes....
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Benefits of Advertising
The importance of advertising is “steadily on the increase in modern society.” That observation, made by this Pontifical Council a quarter century ago as part...
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What Are The Different Components of Marketing Mix?
1. Product . It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods...
