Best and Easiest way to help you learn the Marketing Mix/ 4 P’s of Marketing!
Understand the Marketing Mix properly before you start mugging up the answer. This concept is very important and will appear in future subjects. A clear...
Marketing Management
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How to determine the size of sales force?
After determining the kind of sales person that best fits the company’s needs, management now determines how many are required to meet the sales volume...
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Creative Marketing
Creative Marketing relies on analytical tools and customer insight capabilities to improve marketing programs, optimize the overall marketing investment and deliver the brand promise. As...
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“Product life cycle and pull or push strategies”
It is quite important for brand managers to analyze and identify the stage of a particular brand in its life cycle before deciding about using...
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How to get reliable reports from salesmen?
Getting reliable reports from salesmen Here are three questions to be asked to determine just how necessary a report a request for information might be:...
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Economic Benefits of Advertising
Economic Benefits of Advertising Advertising can play an important role in the process by which an economic system guided by moral norms and responsive to...
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Techniques used in sampling
Techniques used in sampling: In-store sampling Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide...
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Brand Essence
BRAND ESSENCE Brand essence is a compact summary of what the brand stands for. Brand identity structure includes core identity, extended identity and a...
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Harm done by Advertising
There is nothing intrinsically good or intrinsically evil about advertising. It is a tool, an instrument: it can be used well, and it can be...
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Perceived Quality as a Brand Association
PERCEIVED QUALITY Perceived quality is a brand association that is elevated to the status of a brand asset for several reasons: Among all brand...
