It is difficult to build a strong brand in today’s environment. The brand builder can be inhibited by substantial pressures and barriers, both internal and external. There are 8 different factors that make it difficult to build brands:
- Pressure to compete on price,
- Proliferation of competitors,
- Fragmenting markets and media,
- Complex branding strategies and brand relationships,
- The temptation to change identity/executions,
- Organizational,
- Pressure to invest elsewhere,
- Pressures for short-term results.
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