Four Rules of a Successful Seeding Campaign
- LOOK BEYOND THE USUAL SUSPECTS:
Although seeding traditional channels is important; successful seeding goes beyond the normal channels be it the media, the store etc. It is essential for the company to think broadly. The company should be able to identify the ZIP codes in which the product is not selling, social segments, academic circles, industry segments in which people do not talk about its product and seed them.
2. PUT THE PRODUCT IN THE HANDS OF THE CUSTOMER:
People need to experience the whole product and the product must be placed in their hands.
3. REDUCE THE PRICE BARRIER:
The price of the sample should be made as low as possible. Depending upon a company’s resources, it can make the product available for free or offer discounts.
4. LISTEN FOR SILENCE:
Seeding requires paying attention to dead networks and carrying out further seeding.
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