Difference between International and Domestic Marketing


Difference between International and Domestic Marketing


International Marketing

Domestic Marketing

1. Meaning It refers to those activities which results into transfers of goods and services from one country to another. It refers to those activities which results into transfers of goods and services inside the country itself.
2. Barriers International trade is characteristics by tariff and non tariff barriers. Domestic marketing has no such restrictions.
3. Currencies It involves exchange on the basis of different currencies. It involves exchange in the basis of same currencies.
4.Government    Interference Exchange takes place under government rules and regulations. There is high degree of government interference. Government in interference is zero or minimum only incase of essential commodities.
5. Culture Trade should be done taking diverse into consideration. Even things like colour combination can be affect the trade. Culture does not affect in domestic marketing.
6.Mode of Payment Letter of credit is normally as mode of payment. Cash, Cheques, DD’s are the most common.
7.Mobility of Factors of Production Factors of Production are relatively immobile as compared to domestic marketing. Domestic Trade enjoys greater mobility in factors of production.
8. Competition International Trade is subject to intense competition. Competition is not as intense as it is in international marketing.
9. Documentation International Marketing is subject to complex documentation Domestic trade does not involve much of documentation.
10. Risk International Marketing is subject to high risk. Political, foreign exchange risk, bad debt risk are few of them. Domestic Marketing is also subject to risk but not as high as international marketing.



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