Ethics In Advertising :-
Advertising tries to convince the audience to do something. Therefore it is not objective. This fact disturbs those who think that advertising ought to be objective neutral, and informative. Besides, the easily make certain claims in an advertising message are perception of matters. Such messages can be implied by the situations pictured in the advertisements. Subtle messages are limited experience. Advertising should permit progressive society to see and select among different products. If advertising product is look as violating ethical standards, customers are able to exert pressure refusing to buy the product. They are able to complain to the company and other regulator bodies. The following are example of advertising ethics:
- Advertising restrains from making misleading, false or inaccurate claims or statements about his products and services or a competitor.
- Advertising must reveal the fact the neglect would mislead the public.
- Advertising claims are exonerated by evidence in possession of the advertising agency and the advertiser making such claims.
- Advertising of guarantees should be explicit, with sufficient, information to evaluate customers of their explicit terms and limitations the advertisements must clearly reveal where the full text of the guarantee is able to examine before buying.
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