TYBMS Sem 5 Reference Books


Books 1

1) Human Resource Management-

– “Human Resources & Personnel Management- Text And Cases – Fourth Edition” – By K. Aswathappa ( Tata Mc Graw Hill )
– “A Strategic Approach to Human Resources Management” – By Jayashree Sadri, Soarabh Sadri ( Jaico Publishing House )
– “Personnel Management” – By Mamoria ( Himalaya Publication )
– “Principles of Personnel Management” – By Edwin B Flippo ( Mc Graw – Hill International )
– “Excellence Through HRD” – By M. Nair And T.V. Rao ( Tata Mc Graw Hill Publications )
– “Handbook of Human Resource Management Practice”. – By Michael Armstrong ( Kogan Page )
– “Human Resource Management” – By Gary Dessler ( Pearson Education )
– “Human Resources Management”, Fourth Edition – By Saiyadain ( Tata Mc Graw Hill Publication )
– “Planning & Managing Human Resources “- By William J Rothwell and H.C. Kazanas ( Jaico Publishing House, Mumbai, 2nd Edition, 2008 )

2) Service Sector Management-

– ‘Service Marketing’ – By Valarie A. Zeuhaml & Mary Jo Sitter ( Tata McGraw Hill )
– ‘Service Marketing People, Technology, Strategy – A South Asian Perspective’ – By Christoper Lovelock, Jochen Wirtz, Jayanta Chatterjee ( Pearson education )
– ‘Services Marketing Text & Cases’ – By Harsh V.Verma ( Pearson Education )
– ‘Services Marketing’ – By K. Ram Mohan Rao ( Pearson Education)
– ‘Services Management : The New paradigm in Hospitality’ – By Jay A. Kandampully ( Pearson Education )
– ‘Service Sector Management’ – By C. Bhattacharjee ( Jaico Publishing House, Mumbai)
– ‘Services Marketing’ – By Govind Apte ( Oxford Press )
– ‘Customer Driven Services Management’ – By S. Balachandran

3) Financial Management –

-‘Financial Management’ – By Chandra Prasana (Tata Mc Graw)
-‘Financial Management’ – By Khan M & Jain (Tata Mc Graw)
-‘Financial Management & Policy’ – By James C
-‘Financial Management’ – By Pandey I M
-‘Fundamentals of Financial Management’
-‘Investment Management’ – By Bhalla V
-‘Financial Management’ – By Diwan P

4) Elements of Logistics and Supply Chain Management-

-‘Supply Chain Logistics Management’ – By Donald J Bowersox
-‘Logistical Management’ – By Donald J Bowersox
-‘The management of Business Logistics Cycle’ – By Douglas M. Lambert
-‘Supply Chain Management’ – By Chopra Meindl, Kalra
-‘Logistics and Supply Chain Management – Text and Cases’ – By Anurag Saxena

5) Business Ethics and Corporate Social Responsibility-

– “An Introduction to Ethics” – By William Lillie
– “Wisdom leadership: Dialogues and Reflections” – By S.K. Chakrabroty
– “In search of Ethical Leadership” – By R.M. Lala
– “Management and HRD” – By Dr. R.R.Khan
– “Leadership Chronicles of a Corporate Sage Five Keys to Becoming a more Effective leader” – By Susan J. Bethanis

6) Special Studies in Marketing-

-‘Advertising and Promotion’ – By Belch and Belch
– ‘Advertising Management’ – By Mohan M
– ‘Advertising Management’ – By Rathor B
– “Best Practice Cases in Branding, Lessons from the World’s Strongest Brands” – By Keller Kevin Lane
– ‘Strategic Brand Management’ – By . David Accar
– ‘Strategic Brand Management’ – By Noel Katscrer


7) Special Studies in Finance-

– “Corporate Financial Management” – By Raj A
– ‘Business Finance’ – By Kulkimi P
– ‘Financial Management’ – By Chandra P
– ‘Basic Financial Management’ – By Khan & Jain



– ‘E-business & E-Commerce Management 3rd Ed’. – Pearson Education
– ‘E-Business 2.0 Road map for Success’ – Pearson Education
– “Electronic Commerce – A Managerial Perspective, Pearson Education”
– “Electronic Commerce – A Manger’s Guide” – By R. Kalckota, Andrew V. Winston

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