Media Related Terminology:
- Reach:
Reach is the percentage of the target population exposed at least once to the advertiser message during a specific time frame.
- Frequency:
It refers to the number of times an advertising message is delivered to the target audience, within a given period. It indicates the number of times a target audience is exposed to the vehicles of advertising message.
- Gross Rating Point(GPRs) :
The combination of reach & frequency is called gross rating points.
- Coverage:
By selecting appropriate media for target markets & also selecting proper media vehicles through which the message can reach properly to the prospective buyers can be called as coverage of the market.
- Brand Development Index(BDI):
BDI is percentage of a brand’s sales in a particular area in relation to the percentage of the country’s population in that area.
- Category Development Index(CDI):
Category development index measures the sales strength of a particular category of product within a specific market
- Cost per thousand(CPM):
How much will it cost to reach a thousand of your prospective customers (a method used in comparing print media)? To determine a publication’s cost per thousand, also known as CPM, divide the cost of the advertising by the publication’s circulation in thousands.
- Cost per point(CPP):
How much will it cost to buy one rating point for your target audience, a method used in comparing broadcast media? One rating point equals 1% of your target audience divide the cost of the schedule being considered by the number of rating points it delivers.
- Cost per rating point(CPRP):
The broad cast media provide a different comparative cost figure, referred to as cost per rating point (CPRP) or cost per point (CPP)
CPRP = cost of commercial time / programme Rating
- Television Rating Points(TPRs):
TRP is a rating of viewers tuned to a particular TV programme. TV ratings are calculated in terms of TV rating points. It is a technique to study the feedback on the viewers of different TV programmes.
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