What is Information Search Stage in Buyer Decision Process?
Information search: After need arousal, the consumer tries to solve it & gathers the sources and information about product. If the need...
Information search: After need arousal, the consumer tries to solve it & gathers the sources and information about product. If the need...
Buying decision process:- It can be define as “The series of logical stages a prospective purchase goes through when faced with a buying problem”....
Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a...
Need recognition: A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation,...
Well the next gen gaming console has hit the stores; the virtual world has gone to whole new level. What makes a console so popular...
Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights...