Most marketers are concerned with creating messages about consumer’s thresholds so that it ma get noticed by the audience. At the same time, there are advertisements whose messages have been deliberately designed to be perceived below the conscious level.
Threshold refers to the lowest level of sensory reception at which a stimuli can be noticed by an individual absolute threshold is the minimum amount of stimulation that can be detected on a given sensory channel. e.g. There may be very creatively designed message on a banner on the road. But if its font size is small enough to be visible, it is not noticed. Thus it is below the absolute threshold.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019