Advertisement was born out of a very casual and innocent discussion (which later turned into a very sincere and heated argument) between a small group of third year engineering students of DJ Sanghvi College (Mumbai University). The discussion was broadly about the education system in India – about how parents tell their kids from the Eighth Grade onwards, until their Post-Graduation, that ‘This is the year that will decide where you are 20 years from now’. Eventually it came to a point when we questioned, ‘We’re going to end up saying exactly the same things to our kids in a few years! OR is there something we can do?’

We decided to come up with a website that offers more than just formal praise or silly statistics about courses, colleges and universities. So we’ve done away with the boring, ‘intelligent’, ‘official’ nonsense. Enter a whole new way of seeing things- the way students today think- what we like to call the layman’s language. It’s in no way stupid, like the name might suggest, but it’s simple, honest, and most importantly, casual. is owned and managed by Avocation Educational Services Pvt. Ltd, a Mumbai-based company.


Change the way aspiring engineers study and make decisions about education.


Create an online platform to facilitate engineering students in India with:

  1. Content to help them make informed decisions at every step of their graduate education
  2. Study material to help them understand their course better

For more details, logon to

or stay tuned to

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We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

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