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Shake Shack is fast casual restaurant chain based in New York city owned by the Union Square Hospitality Group (USHG).

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Manhattan restaurateur Danny Meyer started Shake Shack as a single hot dog stand in Manhattan’s Madison Square Park back in 2004 and after a decade it has grown to 63 outlets in nine of the major countries.

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Since its opening Shake Shack has grown to be the largest part of USHG’s portfolio. In August 2014, reports started indicating that the company was preparing to go public with an Initial Public Offering (IPO).

Shake Shack founder Danny Meyer and CEO Randy Garutti ring the opening bell at the New York Stock Exchange to celebrate their company's IPO shake shack 6

 

And there it is! The upscale burger chain launched from a hot dog cart in Madison Square Park made a sizzling Wall Street debut in Friday with stock prices more than doubling in value. On its debut the share price was valued at $21 per share and then on the morning of 30 January the New York Stock Exchange started trading it at $47 per share.

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The success story doesn’t end there. One of the ingredients to its success is its Menu which gives a promising set of options to the customers. Shake Shack’s milkshakes which are reviewed to be the best in the country, high quality hamburgers and custom made beverages with crinkle cut french fries are all that the customers want. Though the menu is limited to certain extent, Shake Shack focuses on giving healthy food than a bunch junk stuffed in a bun.

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Shake Shack poses a threat to other biggies like McDonald’s who is struggling to reach a point where SHAK has reached.

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THE BRAND STORY OF SHAKE SHACK

 

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