Research Methods in Business Syllabus and Reference Books



Unit I : Fundamentals of Research :  Meaning, Objectives and Significance.


Types of Research :- Basic research, Applied, Descriptive, Historical, Exploratory, Experimental, Ex-post-factor and Case study approach.


Approaches to Research:-

  • Quantitative approach:-

i)           Inferential

ii)         Experimental

iii)         Simulation

  • Qualitative approach:-

i)           Ethnographic

ii)         Phenomenological

iii)        Field Research


Importance of research in management decisions:-

Various areas of research in business:

a)          Marketing Research

b)         Government policies and economic systems

c)          Social relationship

d)         Planning and operational problems of research in business


Unit II : Research process:-


Selecting the topic, defining the research problem, objectives of research, literature survey, sample design, data collection, execution of project, analysis of data and hypothesis testing, generalization and interpretation and preparation of research report.

Features of good research:

Research design – Meaning, need, features of good research design, types of research design –

a)          For exploratory research

b)         For descriptive research

c)          For causal research studies


Unit III : Hypothesis:-

Meaning, importance and types. Formulation of hypothesis and testing of hypothesis. Chi-square test, Correlation Co-efficient, Regression analysis.


Meaning, Sample and sampling, essentials of good sample. Sample size, methods of sampling:-

a)          Probability sampling – cluster sampling, stratified sampling, multi stage sampling.

b)         Non- probability sampling:- Purposive sampling, Quota sampling, Convenience sampling.


Unit IV : Sources and Methods of data collection:-

Primary and Secondary data.

a)          Primary sources:-i.     Observation ii.  Interview


Interview schedules

b)         Secondary  sources

Data processing – Tabulation – Data analysis and Interpretation

Report writing – layout of research report


Recommended books :


  1. Research Methodology – Methods & Techniques, C.R. Kothari, New Age International Publishers
  2. Research Methodology, Krishnaswamy O R, Himalaya Publishing House
  3. Business Research Methods, Donald R Cooper & Pamela S Schindler, –
  4. Research methods in Business, Nandagopal / Rajan, Excel
  5. Research Method for Business – A skill building approach, Uma Sekaram, –
  6. Research Methods, Donald H McBurney, CRC Press
  7. Statistics for Management, Levin & Reuben, Prentice Hall
  8. Research methods for Management, Dr S Shajahan, Jaico


Like it? Share with your friends!

BMS Team

We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected].


Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Upload your own images to make custom memes
Youtube and Vimeo Embeds
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format