RESEARCH METHODS IN BUSINESS

Advertisement

Unit I : Fundamentals of Research :  Meaning, Objectives and Significance.

 

Types of Research :- Basic research, Applied, Descriptive, Historical, Exploratory, Experimental, Ex-post-factor and Case study approach.

 

Approaches to Research:-

  • Quantitative approach:-

i)           Inferential

ii)         Experimental

iii)         Simulation

  • Qualitative approach:-

i)           Ethnographic

ii)         Phenomenological

iii)        Field Research

 

Importance of research in management decisions:-

Various areas of research in business:

a)          Marketing Research

b)         Government policies and economic systems

c)          Social relationship

d)         Planning and operational problems of research in business

 

Unit II : Research process:-

 

Selecting the topic, defining the research problem, objectives of research, literature survey, sample design, data collection, execution of project, analysis of data and hypothesis testing, generalization and interpretation and preparation of research report.

Features of good research:

Research design – Meaning, need, features of good research design, types of research design –

a)          For exploratory research

b)         For descriptive research

c)          For causal research studies

 

Unit III : Hypothesis:-

Meaning, importance and types. Formulation of hypothesis and testing of hypothesis. Chi-square test, Correlation Co-efficient, Regression analysis.

Sampling:-

Meaning, Sample and sampling, essentials of good sample. Sample size, methods of sampling:-

a)          Probability sampling – cluster sampling, stratified sampling, multi stage sampling.

b)         Non- probability sampling:- Purposive sampling, Quota sampling, Convenience sampling.

 

Unit IV : Sources and Methods of data collection:-

Primary and Secondary data.

a)          Primary sources:-i.     Observation ii.  Interview

Questionnaire

Interview schedules

b)         Secondary  sources

Data processing – Tabulation – Data analysis and Interpretation

Report writing – layout of research report

 

Recommended books :

 

  1. Research Methodology – Methods & Techniques, C.R. Kothari, New Age International Publishers
  2. Research Methodology, Krishnaswamy O R, Himalaya Publishing House
  3. Business Research Methods, Donald R Cooper & Pamela S Schindler, –
  4. Research methods in Business, Nandagopal / Rajan, Excel
  5. Research Method for Business – A skill building approach, Uma Sekaram, –
  6. Research Methods, Donald H McBurney, CRC Press
  7. Statistics for Management, Levin & Reuben, Prentice Hall
  8. Research methods for Management, Dr S Shajahan, Jaico

 

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
1 Comment
  1. … [Trackback]

    […] Info to that Topic: bms.co.in/research-methods-in-business-syllabus-and-reference-books/ […]

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account