Public Relations Management Syllabus and Reference Books


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PUBLIC RELATIONS MANAGEMENT

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Unit I : Public Relations: Definition – Meaning – Importance – Objectives – Scope and Functions – Organization of Public Relations of Corporate Bodies – Internal Organization – Seeking Consultancy Service -Role of Public Relations for Corporate Internal Security in managing Delegates and Visitors – Qualities of Good Public Relations Personnel – Selection, Training and Development of Public Relations Staff – Importance o f Mannerisms and Body Language in Public Relations

 

Unit II : Public Relations Strategy – Meaning – Importance – Strategy for Marketing – Tangible & Service Products, Marketing Strategy for Creating Corporate Image – Strategy for Promoting Social Awareness & Public Education for National Integrity, Social Reforms, Health & Education – Strategy for Damage Control – Meaning and Importance – Case Study of Corporates in India – Public Relation Activities Before, During & After General Meetings of Corporate Bodies – Public Meetings – Event Management

 

Unit III : Public Relations Communications – Meaning – Importance – Process for Customer Care & Complaint Handling – Process to Collect Dues & keep the Customer – Communication with Aids to Trade =- Bankers, Insurance Agents and Local Bodies

 

Pubic Relations Materials & its Importance – Organizing Press Conferences – Electronic Media Coverage, Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions – Essentials in Presentations in Seminars / Conferences – Dress code – Audio Visual Aids – Communication Skills – Contents of Presentation – Time Management – Feedback Analysis – Information Management – Sources – Importance in Public Relations Management

 

Unit IV : Public Relations Management – Ethics – Do’s & Don’ts in Public Relations Management – Customers & Investors Education – Selection & Importance of Brand Ambassadors – Public Relations Functions in the light of : Right to Information – Consumerism – NGO Activism – Code of Conduct in Advertisement – Outsourcing of Public Relations – Importance, Selection, Control

 

Recommended books :

 

  1. Public relations for your business, Frank Jefkins, Jaico Publishing House
  2. Hand Book of Public Relations and Communications, Philip Lesly, Jaico Publishing House
  3. Public Relation: the Profession and the Practice, Baskin Oits, Aronoff Craig, Lattimore Dan, McGraw Hill
  4. This is PR- The Realities of Public Relations, Newson, Turk, Kruckeberg, Wadsworth – Thomson Learning
  5. Practice of Public Relations, Fraser .P. Seitel, Prentice Hall
  6. Principles of Public Relations, C. Rayendu & K.R. Balan, Himalaya
  7. Effective Public Relations Management – A Guide to Corporate Survival, Winer Park, Jaico
  8. Handbook of Public Relations in India, Mehta. D. , Allied Publishing, Delhi
  9. Public Relations Disasters – Inside Stories & Lessons Learnt, Gerry McCusker, Tailspin, Kogan Page

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

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