Media Planning
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Unit 1
- What are the features of mass communications
- What is the scope of media planning
- What are the elements of media planning
- Elaborate the role of media in business
- Explain the media planning process
- Concepts:- Reach, Frequency, GRP, CDI, Pulsing, CPRP, CIB listership, TRP, ADMAR
- What are the factors that you consider while selecting a media mix
- What are the factors that influence media planning decision
- Role of media planner
- What are the sources of media research
Unit 2
- Explain the steps in formulating the steps in media strategy
- What are the advantages and disadvantages of newspapers as a source of media
- Critically evaluate TV as a media source
- Critically evaluate radio as a media type
- What are the advantages and disadvantages of OOH media
- Explain the new trends/tools of media
- Elaborate the factors affecting media mix
Unit 3
- Explain the various factors that affect media budget
- Explain various methods of setting media budget
- Elaborate the media buying process
- What is a buying brief and what are its critical component
- What are the various types of negotiation strategies in media buying
- What are the factors that affect scheduling of media
- Elaborate on the patterns and strategies to schedule media to create maximum impact
Unit 4
- Concepts:- Cumulative reach, descrete reach, Average OTS, stickiness index, Radio metrics, TAB, SOV, GI, Selectivity index,
- How to evaluate television buys
- How to evaluate print buys
- How to evaluate other media buys
Text books recommended
- Vipul Publications
- Sheth Publications
For any further clarifications, please feel free to speak to Prof Vipin Saboo on 9820779873
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Education Qualification:
BMS- N M College (University Rank Holder)
PGDBM- Sydenham College
M Com- College topper
Mr Vipin Saboo has been associated with the following institutes as a visiting faculty
Lords college, Malad
Patkar College, Goregoan
Saraf college, Malad
Dalmia college, Malad
St Andrews College, Bandra
Wilson College, Grant Road
Thakur college, Kandivili
L N College, Kandivili
N K College, Malad
Dhanukar College, Vile Parle
St Xaviers College, Marine Lines
Shroff College, Kandivili
KES College, Khar
Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
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