Media Planning Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017


Media Planning

Unit 1

  1. What are the features of mass communications
  2. What is the scope of media planning
  3. What are the elements of media planning
  4. Elaborate the role of media in business
  5. Explain the media planning process
  6. Concepts:- Reach, Frequency, GRP, CDI, Pulsing, CPRP, CIB listership, TRP, ADMAR
  7. What are the factors that you consider while selecting a media mix
  8. What are the factors that influence media planning decision
  9. Role of media planner
  10. What are the sources of media research


Unit 2

  1. Explain the steps in formulating the steps in media strategy
  2. What are the advantages and disadvantages of newspapers as a source of media
  3. Critically evaluate TV as a media source
  4. Critically evaluate radio as a media type
  5. What are the advantages and disadvantages of OOH media
  6. Explain the new trends/tools of media
  7. Elaborate the factors affecting media mix



Unit 3

  1. Explain the various factors that affect media budget
  2. Explain various methods of setting media budget
  3. Elaborate the media buying process
  4. What is a buying brief and what are its critical component
  5. What are the various types of negotiation strategies in media buying
  6. What are the factors that affect scheduling of media
  7. Elaborate on the patterns and strategies to schedule media to create maximum impact


Unit 4

  1. Concepts:- Cumulative reach, descrete reach, Average OTS, stickiness index, Radio metrics, TAB, SOV, GI, Selectivity index,
  2. How to evaluate television buys
  3. How to evaluate print buys
  4. How to evaluate other media buys


Text books recommended

  1. Vipul Publications
  2. Sheth Publications

For any further clarifications, please feel free to speak to Prof Vipin Saboo on 9820779873

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.


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