Horizontal Integration: It involves addition of parallel new products to the existing product line. For. E.g. HLL adding products such as Rin and Wheel to its existing laundry product lines first product Surf Excel.
FYBMS, SYBMS, TYBMS and beyond BMS
Horizontal Integration: It involves addition of parallel new products to the existing product line. For. E.g. HLL adding products such as Rin and Wheel to its existing laundry product lines first product Surf Excel.
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