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Business Environment – Revised FYBMS Syllabus 2016

BMS Gyan, Business Environment, FYBMS, Syllabus

Business Environment – Revised FYBMS Syllabus 2016

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Business Environment – Revised FYBMS Syllabus 2016

Modules at a Glance

Sr. No. Modules No. of Lectures
1 Introduction to Business Environment 15
2 Political and Legal environment 15
3 Social and Cultural Environment, Technological environment and Competitive Environment 15
4 International Environment 15
Total 60

Business Environment – Syllabus Overview

Sr. No. Modules / Units
1 Introduction to Business Environment
  • Business: Meaning, Definition, Nature & Scope, Types of Business Organizations
  • Business Environment: Meaning, Characteristics, Scope and Significance, Components of Business Environment
  • Micro and Macro Environment: Definition, Differentiation, Analysis of Business Environment, SWOT Analysis.
  • Introduction to Micro-Environment:
  • Internal Environment: Value system, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand Equity
  • External Environment: Firm, customers, suppliers, distributors, Competitors, Society
  • Introduction to Macro Components: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal)
2 Political and Legal environment
  • Political Institutions: Legislature, Executive, Judiciary, Role of government in Business, Legal framework in India.
  • Economic environment: economic system and economic policies. Concept of Capitalism, Socialism and Mixed Economy
  • Impact of business on Private sector, Public sector and Joint sector
  • Sun-rise sectors of India Economy. Challenges of Indian economy.
3 Social and Cultural Environment, Technological environment and Competitive Environment
  • Social and Cultural Environment: Nature, Impact of foreign culture on Business, Traditional Values and its Impact, Social Audit – Meaning and Importance of Corporate Governance and Social Responsibility of Business
  • Technological environment: Features, impact of technology on Business
  • Competitive Environment: Meaning, Michael Porter’s Five Forces Analysis, Competitive Strategies
4 International Environment
  • International Environment –
  • GATT/ WTO: Objective and Evolution of GATT, Uruguay round, GATT  v/s WTO, Functions of WTO, Pros and Cons of WTO.
  • Globalization: Meaning, Nature and stages of Globalization, features of Globalization, Foreign Market entry strategies, LPG model.
  • MNCs: Definition, meaning, merits, demerits, MNCs in India
  • FDI: Meaning, FDI concepts and functions, Need for FDI in developing countries, Factors influencing FDI, FDI operations in India,
  • Challenges faced by International Business and Investment Opportunities for Indian Industry.

Reference Books for Subject: Business Environment

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Business Environment
  • Morrison J, The International Business Environment, Palgrave
  • Francis Cherunilam, Business Environment-Himalaya Publishing House, New Delhi
  • K. Aswathappa, Essentials of Business Environment, Himalaya Publishing House, New Delhi
  • MISHRA AND PURI, Indian Economy, Himalaya Publishing House, New Delhi
  • Business Environment Raj Aggarwal Excel Books, Delhi
  • Strategic Planning for Corporate Ramaswamy V McMillan, New Delhi
  • Business and society – Lokanathan and Lakshmi Rajan, Emerald Publishers.
  • Economic Environment of Business – M. Adhikary, Sultan Chand & Sons.
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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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