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Haldiram’s logo on all the packets.

Some facts about Haldiram’s :

1. Haldiram’s was established in the year 1937. It started in the form of a small retail shop in Bikaner,Rajasthan.

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2. Shri Shivkisan Agarwal, was the founder of the Haldiram’s. He had a dream of building a big empire of namkeen and sweets.

3. Haldiram’s first manufacturing factory is in Nagpur, Maharashtra. It manufactures sweets and namkeen on a large scale.

4. Haldiram’s is Food based Industry. It is a private limited company.

5. Haldiram’s manufacturing takes place on a large scale. It serves a lot of areas. For eg : India, Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand, etc

6. Haldiram’s  has just taken a bite out of your revenue figures. The reports are to be believed, Haldiram’s revenue for 2013-2014 stands at Rs. 3,500 crore – more than the combined revenue of Domino’s (Rs. 1,733 crore) and McDonald’s (Rs 1,390 crore.)

7. Haldiram’s specialties includes:

images (2)

Haldiram’s Aloo Bhujia

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Haldiram’s Rasgulla

a. Aloo Bhujia

b. Tasty Nuts

c. Mixture

d. Gulab Jamun, etc

8. SWOT Analysis on Haldiram’s :

    • STRENGTHS:
    • Qualitydownload
    • Research & Development
    • Manpower
    • Pricing
    • Latest technology
    • Packaging
    • Trust of the consumer
    • WEAKNESS:
    • Low Advertising Budget.Haldirams_Chilli_Chatak_Lachha
    • Traditional Management Style.
    • Manufacturing process not completely automatic.
    • OPPORTUNITY:
    • Growing Food Industry.
    • Changes in the Consumers Taste and Preferences.
    • Increase in the Purchasing Power of Families.
    • Prospects for Exports.DFT111
    • THREAT:
    • Availability of substitute goods.
    • Health conscious or awareness.
    • Increasing competition from Indian and MNC food companies.
Haldiram

Haldiram’s factory and outlet

 

 

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