Some facts about Haldiram’s :

1. Haldiram’s was established in the year 1937. It started in the form of a small retail shop in Bikaner,Rajasthan.

2. Shri Shivkisan Agarwal, was the founder of the Haldiram’s. He had a dream of building a big empire of namkeen and sweets.

3. Haldiram’s first manufacturing factory is in Nagpur, Maharashtra. It manufactures sweets and namkeen on a large scale.

4. Haldiram’s is Food based Industry. It is a private limited company.

5. Haldiram’s manufacturing takes place on a large scale. It serves a lot of areas. For eg : India, Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand, etc

6. Haldiram’s  has just taken a bite out of your revenue figures. The reports are to be believed, Haldiram’s revenue for 2013-2014 stands at Rs. 3,500 crore – more than the combined revenue of Domino’s (Rs. 1,733 crore) and McDonald’s (Rs 1,390 crore.)

7. Haldiram’s specialties includes:

a. Aloo Bhujia

b. Tasty Nuts

c. Mixture

d. Gulab Jamun, etc

8. SWOT Analysis on Haldiram’s :

• • STRENGTHS:
  • Quality
  • Research & Development
  • Manpower
  • Pricing
  • Latest technology
  • Packaging
  • Trust of the consumer
  • WEAKNESS:
  • Low Advertising Budget.
  • Traditional Management Style.
  • Manufacturing process not completely automatic.
  • OPPORTUNITY:
  • Growing Food Industry.
  • Changes in the Consumers Taste and Preferences.
  • Increase in the Purchasing Power of Families.
  • Prospects for Exports.
  • THREAT:
  • Availability of substitute goods.
  • Health conscious or awareness.
  • Increasing competition from Indian and MNC food companies.