Explain The Environmental Theory of Retail




Where a change in retail is recognized to the change in the environment in which the retailers operate. Darwin’s natural selection has been popularised by the phrase “survival the fittest”. Retail institutions are monetary body and retailers deal with an environment which is made up of customers, competitors and changing technology. This environment can change the productivity of a single retail state as well as of clusters and centres. The environment that a retailer competes in is adequately robust to compress any retail form that does not adjust. Thus, the origin, success or decline of different forms of retail enterprises is many times attributed to the business environment.



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