Entrepreneurship Management Syllabus and Reference Books


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ENTREPRENEURSHIP AND MANAGEMENT OF SMALL AND MEDIUM ENTERPRISES

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Unit I

  • Concept, meaning and definition of entrepreneur and entrepreneurship. Importance and significance of growth of entrepreneurial activity. Characteristics and qualities of entrepreneurs
  • Classification and types of entrepreneurs. Women entrepreneurs
  • Theories of entrepreneurship
  • Contribution of Ms. Clelland and Joseph Schumpeter

 

Unit II

  • Factors influencing entrepreneurial development and motivation. Role of culture in entrepreneurial development.
  • Entrepreneurial development programme (EDP), Managing the problems faced by entrepreneurs Development of women entrepreneurs-with reference to SHGs
  • Options available to entrepreneurs, ancillarisation franchising and outsourcing. Cases on takeover, mergers and acquisitions in India and at global level.
  • Social Entrepreneurship-Definition, importance and social responsibilities NGOs

 

Unit III : Entrepreneurial Project Development

  • Idea generation – sources and methods Identification and classification of ideas. Environmental Scanning and SWOT analysis Preparation of project plan – points to be considered
  • Components of an ideal business plan – market plan, financial plans, operational plan, and HR plan. Project formulation – project report significance and contents
  • Project appraisal – Aspects and methods:

(a)               Economic oriented appraisal

(b)              Financial appraisal

(c)               Market oriented appraisal Technological feasibility Managerial competency

 

Unit IV : Small and Medium Enterprises:

  • Meaning and definition (evolution) Role and importance
  • Policies governing SMEs Organizational structure Steps in setting up a small unit
  • SME funding. Requirements of capital (fixed and working), Factors determining capital requirements, Importance of fixed and working capital, Working capital management, Sources of finance for SME’S. Taxation benefits
  • SIDBI and SISI – Their role in the development of SMEs. Taxation benefits SIDBI and SISI – Their role in the development of SMEs
  • Marketing mechanism in SMEs Problems of SMEs and prospects Turnaround strategies for SMEs

 

 

Recommended  books :

  1. Small scale industries and entrepreneurship, Dr. Vasant Desai, Himalayan Publishing House
  2. Management of small scale industries, Dr. Vasant Desai, Himalayan Publishing House
  3. Management of small scale industries, J.C. Saboo Megha Biyani, Himalayan Publishing House
  4. Dynamics of entrepreneurial development and Management, Dr. Vasant Desai, Himalayan Publishing
  5. Entrepreneurship development, Moharanas and Dash C.R., RBSA Publishing, Jaipure
  6. Beyond entrepreneurship, Collins and Lazier W, Prentice Hall, New Jersey, 1992
  7. Entrepreneurship, Hisrich Peters Sphephard, Tata McGraw Hill
  8. Fundamentals of entrepreneurship, S.K. Mohanty, Prentice Hall of India
  9. A Guide to Entrepreneurship, David Oates, Jaico Publishing House, Mumbai, Edn 2009

 

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