Communication is one of the most frequently discussed dynamics in the entire field of organizational behavior. In practice, effective communication is a basic prerequisite for the attainment of organizational goals. Therefore, communication is considered to be the most important and most effective ingredient of the management process. Interpersonal communication is fundamental to all managerial activities. All other management functions involve communication in some form of directions and feedback. Thus, effective management is a function of effective communication.
DEFINITION OF COMMUNICATION
In modern society, the term communication is frequently and freely used by everyone, including members of the general public, organizational behavior scholars, and management practitioners.
Communication is the process of transmitting information from one person to another. Broadly, it means who says what, to whom, through which channel and with what effect. It is a way of reacting to the other person with ideas, facts, thoughts, feelings and values. Communication experts emphasize the behavioral implications of communication by pointing out that “the only means by which one person can influence another is by the behaviors he shows that is, the communicative exchanges between people provide the sole method by which influence or effects can be achieved”. In other words, the behaviors that occur in an organization are vital to the communication process. This personal and behavioral exchange view of communication takes many forms.
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