Business Communication- I

Revised FYBMS Syllabus 2016

Modules at a Glance

Sr. No. Modules No. of Lectures
1 Theory of Communication 15
2 Obstacles to Communication in Business World 15
3 Business Correspondence 15
4 Language and Writing Skills 15
Total 60

 

Sr. No. Modules / Units
1 Theory of Communication
Concept of Communication: Meaning, Definition, Process, Need, FeedbackEmergence of Communication as a key concept in the Corporate and Global worldImpact of technological advancements on Communication

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Channels and Objectives of Communication: Channels-

Formal and Informal- Vertical, Horizontal, Diagonal, Grapevine

Objectives of Communication: Information, Advice, Order and Instruction, Persuasion, Motivation, Education,Warning, and Boosting the Morale of Employees(A brief introduction to these objectives to be given)

Methods and Modes of Communication:

Methods: Verbal and Nonverbal, Characteristics of Verbal Communication Characteristics of Non-verbal Communication, Business Etiquette

Modes: Telephone and SMS Communication 3 (General introduction to Telegram to be given) Facsimile Communication [Fax]

Computers and E- communication Video and Satellite Conferencing

2 Obstacles to Communication in Business World
Problems in Communication /Barriers to Communication:

Physical/ Semantic/Language / Socio-Cultural / Psychological / Barriers, Ways to Overcome these Barriers

Listening: Importance of Listening Skills, Cultivating good Listening Skills – 4

Introduction to Business Ethics:

Concept and Interpretation, Importance of Business Ethics, Personal Integrity at the workplace, Business Ethics and media, Computer Ethics, Corporate Social Responsibility

Teachers can adopt a case study approach and address issues such as the following so as to orient and sensitize the student community to actual business practices:

Surrogate Advertising, Patents and Intellectual Property Rights, Dumping of Medical/E-waste,

Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace

Piracy, Insurance, Child Labour

3 Business Correspondence
Theory of Business Letter Writing:

Parts, Structure, Layouts—Full Block, Modified Block, Semi – Block Principles of Effective Letter Writing, Principles of effective Email Writing,

Personnel Correspondence:

Statement of Purpose, Job Application Letter and Resume, Letter of Acceptance of Job Offer, Letter of Resignation

[Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)]

Sr. No. Modules / Units
4 Language and Writing Skills
Commercial Terms used in Business Communication

Paragraph Writing:

Developing an idea, using appropriate linking devices, etc

Cohesion and Coherence, self-editing, etc [Interpretation of technical data, Composition on a given situation, a short informal report etc.]

Activities

  • Listening Comprehension
  • Remedial Teaching
  • Speaking Skills: Presenting a News Item, Dialogue and Speeches
  • Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of spelling.
  • Reading Comprehension: Analysis of texts from the fields of Commerce and Management


Reference Books for Business Communication –  Paper I
Business Communication – Paper I Subject
  • Agarwal, AnjuD(1989) A Practical Handbook for Consumers, IBH.
  • Alien, R.K.(1970) Organisational Management through Communication.
  • Ashley,A(1992) A Handbook Of Commercial Correspondence, Oxford University Press.
  • Aswalthapa, K (1991)Organisational Behaviour, Himalayan Publication, Mumbai.
  • Atreya N and Guha (1994) Effective Credit Management, MMC School of Management, Mumbai.
  • Bahl,J.C. and Nagamia,S.M. (1974) Modern Business Correspondence and Minute Writing.
  • Balan,K.R. and Rayudu C.S. (1996) Effective Communication, Beacon New Delhi.
  • Bangh, LSue, Fryar,Maridell and Thomas David A. (1998) How to Write First Class Business Correspondence, N.T.C. Publishing Group USA.
  • Banerjee, Bani P (2005) Foundation of Ethics in Mangement Excel Books 10.Businessworld Special Collector’s Issue: Ethics and the Manager
  • Barkar, Alan(1993) Making Meetings Work, Sterling Publications Pvt. Ltd., New Delhi.
  • Basu,C.R.(1998) Business Organisation and Management, T.M.H.New Delhi.
  • Benjamin, James (1993) Business and Professional Communication Concepts and Practices, Harper Collins College Publishers, New York.
  • Bhargava and Bhargava91971) Company Notices, Meetings and Regulations
  • Black, Sam (1972) Practical Public Relations, E.L.B.S. London.
  • BoveeCourtland,L and Thrill, John V(1989) Business Communication, Today McGraw Hill, New York, Taxman Publication.
  • Burton, G and Thakur, (1995) Management Today- Principles and Practices. T.M.H.,New Delhi.
  • Darrow, Richard, Forrstal, Dan and Coolman, Aubrey (1967) Public Relations Handbook, TheDartwell Co., Chicago.
  • Dayal, Ishwar(9810) Managing Large Organizations: A Comparative Study.
  • Drucher,P.F.((1970) Technology, Management and Society, Pan Books London.
  • Drucher,P.F.((1974)Management Responsibilities Practices, Heinemann, London. 22.Eyre, E.C. (1985) Effective Communication Made Simple, Rupa and Co.Calcutta.
  • Ecouse Barry, (1999), Competitive Communication: A Rhetoric for Modern Business, OUP.
  • Fisher Dalmar, (1999), Communication in Organisation, Jaico Pub House, Mumbai, Delhi.
  • Frailley, L.E. (1982) Handbook of Business Letters, Revised Edn. Prentice Hall Inc.
  • French, Astrid (1993) Interpersonal Skills. Sterling Publishers, New delhi.
  • 27 Fritzsche, David J (2005) Business Ethics: A Global and Managerial Perspective McGraw Hill
  • Garlside, L.E. (1980) Modern Business Correspondence, McDonald and Evans Ltd. Plymouth.
  • Ghanekar,A(1996) Communication Skills for Effective Management. Everest Publishing House, Pune.
  • Graves, Harold F. (1965) Report Writing, Prentice Hall, New Jersey.
  • Gupta, Anand Das (2010) Ethics, Business and Society: Managing Responsibly Response Books 32.Gupta, Dipankar (2006) Ethics Incorporated: Top Priority and Bottom Line Response Books
  • Krevolin, Nathan (1983) Communication Systems and Procedures for Modern Office, Prentice Hall, New Jersey.
    • Lesikar, Raymond V and Petit, John D.(1994) Business Communication: Theory and Application , Richard D. Irwin Inc. Ilinois.
  • Ludlow,Ron.(1995) The Essence of Effective Communication, Prentice , New Delhi.
  • 36.M. Ashraf, Rizvi (2006) Effective Technical Communication Tata McGraw Hill
  • Martson, John E. 1963) The Nature of Public Relations, McGraw Hill, New Delhi.
  • Majumdar,P.K.(1992) Commentary on the Consumer protection Act, Prentice, New Delhi.
  • McQuail, Denis (1975), Communication, Longman.
  • Merrihue, William (1960) Managing by Communication, McGraw Hill, New York. 41.Mishra Rajiv K (2006) Code of Conduct for Managers Rupa Company
  • Monippalli, M.M. (1997),The Craft of Business Letter Writing, T.M.H. New Delhi.
 
  • Montagu,A and Matson , Floyd(1979) The Human Connection, McGraw Hill,New York.
  • Murphy, Herta and Hilde Brandt, Herbert W (1984) Effective Business Communication, McGraw Hill, New York.
  • Parry, John (1968) The Psychology of Human Communication.
  • Parson, C.J. and Hughes (1970) Written Communication for Business Students, Great Britain.
  • Peterson, Robert A and Ferrell, O.C (2005) Business Ethics: New Challenges for Business Schools and Corporate Leaders Prentice Hall of India Pvt., Ltd
  • Phillip, Louis V. (1975) Organisational Communication- The Effective Management, Columbus Grid Inc. 49.. Ross, Robert D. (1977) The Management of Public Relations, John Wiley and Sons, U.S.A.
  • Sadri Sorab, Sinha Arun and Bonnerjee peter (1998) Business Ethics: Concepts and Cases Tata McGraw Hill Public Company Limited
  • Shekhar, R.C (1997) Ethical Choices in Business Response Books
  • Stephenson, James (1988) Principles and Practice of Commercial Correspondence, Pilman and Sons Ltd. London.
  • 53.. Shurter, Robert L. (1971) Written Communication in Business, McGraw Hill, Tokyo

 

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