Consumer Behaviour


When you are in your last year BMS, the main project work could take the most unexpected twist and turn. Many BMS students feel that black book project work is a nerve-wracking experience. Moreover, if the project work is approached in a haphazard manner, valuable time required for university exam preparation could be lost. Hence, we present here project topic ideas for Consumer Behaviour subject:

  1. Study on Consumer Behaviour in Automobile Industry
  2. Study on Consumer Behaviour related to different soap brands in Mumbai
  3. Consumer Behaviour towards public sector and private sector banks
  4. Study of Consumer Behaviour towards Life Insurance products in Mumbai
  5. Analysis of Consumer Behaviour in upgrading to conspicuous goods in branded apparels
  6. Consumer Behaviour towards Electronic Security solutions
  7. Study on changing consumer preference towards organized retailing and unorganized retailing
  8. Impact of promotional activities at mall on consumer’s behavior at shopping malls
  9. Study on factors influencing adaptability and usability of consumer electronics
  10. Future of consumer durables pertaining to Big Bazaar
  11. Influence of branding on consumer behavior
  12. Study on consumer electronics industry in India
  13. Consumer perception of M-commerce
  14. Study on consumer’s perception towards branded jewellery
  15. Importance of insurance to consumers
  16. Study on cross sales of sequentially ordered products in the consumer banking industry
  17. Feasibility study on consumer’s perception towards electronic moving messages – outdoor media advertising industry
  18. Consumer Behaviour in Buying Ball pens
  19. Study on consumer perception towards service quality of internet banking
  20. Consumer’s perception towards luxury car segment
  21. Impact of loyalty programs on consumer purchase behavior and loyalty
  22. Study on consumer perception of organized retailing in India
  23. Comparison between Samsung and other consumer durable brands
  24. Consumer satisfaction towards Nestle products
  25. Consumer’s buying behavior towards branded clothes in Delhi
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