Appropriate Technology
The technology suitable in one environment may not be appropriate in the different environment, due to reasons like differences in many factors such as, topographical conditions, climatic / weather conditions, difference in income level, demand condition, use facility characteristics, customer characteristics.
- ØFor e.g. one of the multinationals found that in India, low demand for its washing machine was due to low ownership of washing machine, which is due to low income and lack of electrification, unreliability of power supply, small sized houses.
- ØThis company asked its R & D dept to develop a low cost, small sized washing machine. The “innovation backward” resulted in the introduction of such a washing machine.
- ØThus, difference in the technological environment may call for product modifications.
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