Advertising – A medium of communication

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Well apart from the usual start,
Being today’s youth, let’s get original , let’s start with something freakishly interesting said by Chuck Palahnuik,
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.”
True enough, isn’t it?
Well, to get to the point, advertising is basically a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Well today, it’s also a way of giving reassurance to the employees or shareholders that a company is viable or successful.
There are various interesting types in which you can advertise, let’s just go through them,

In addition, there are other types of advertising as well, such as Billboard advertising, Mobile billboard advertising, In-store advertising, Coffee cup advertising, Street advertising, Celebrity branding, etc. Also, there is Public service advertising .the advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation.

Product placements, also known as cover advertisements or Guerilla marketing, is a form that reflects an increasing trend of interactive and “embedded” ads, having consumers vote through text messages, and various innovations utilizing social network services such as Facebook. This also includes movie advertisements, for example, Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.
Common advertising techniques range wide from music and emotions to star power, bandwagon and weasel words to transference. The 5 M’s of Advertising are mission, money, message, media and measurement.
IMPACT OF ADVERTISING :
1. More than $500 billion a year is spent on advertising worldwide.
2. Well, Many researchers argue that advertising is the most powerful art form on Earth.
3.  To come to an unfortunate part, Ronald McDonald was first introduced in 1963. In 2010, the advocacy group Corporate Accountability International argued that the clown has hooked kids on unhealthy food for nearly 50 years, creating an epidemic of diet-related diseases.
4. But, considering all the food lovers will be happy form is that the largest group of advertisers is definitely, food marketers.
Advertising is a strong mean of communication. Today, if any advertisement is shown, then even before the actor or actress speaks, the child starts pronouncing the lines of the advertisement much before the advertises. Thus we can see that children know all the names of the performers, colour of their dresses and the product they advertise. Today,advertisement has become a media for making a product popular in a short period of time and this is the only reason for the impact of new products in the minds of people.
And yes, always remember, in advertising, innovation is the key.
So, once you’ve learned the rules, throw them out. 😉

– Jasvin Kaur Sehgal
[Content Writer]

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Ojas Barve

A professional in the education industry, Ojas is currently working with S P Jain School of Global Management (the global arm of S P Jain Institute of Management & Research, Mumbai) as Program Manager for all the under-graduate as well as post-graduate programs whereby he plays a significant role in planning the schedules of the programs across global campuses located in Dubai, Singapore and Sydney. He also plays a role as Academic Mentor for guiding the MGB (MBA) students in their internship/projects. In the year 2014, 12 students successfully completed their projects under his guidance. Former Professor at MT Educare, Ojas has trained the students from commerce and management streams. He has gained exposure to the print media industry, while he completed his internship assignment with SIES College of Arts, Science and Commerce in their in-house publication, SIES Skyline as their 'Editor-in-Chief' He has worked with BMS.CO.IN at internship position as 'Campus Representative' for three months after which he was extracted in the team as 'Chief Correspondent-Social Media'. He gained hands-on experience in the field of Social Media and E-Commerce, then. He started his career in teaching at Aadeshwar Academy, Borivali where he trained the school-level students in the French language. He was also associated with Dnyana Prakash Classes, Dadar for two academic years where taught subjects of Organisation of Commerce and Management to Class-12 students. Academically, he's a graduate in management studies in distinction class with a strong flair towards languages. He is pursuing his Post Graduate Diploma in Human Resource Management and Masters in Commerce with Business Management elective. He has completed his A-1 level certification in French Language from L' Alliance Francaise de Bombay. Also, he is a Certified Professional Introductory Counselor from SIES Institute of Comprehensive Education and holds a certification in Capital Markets from Inter-connected Stock Exchange of India Ltd.
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