Advantages and Limitations of GE Nine-cell matrix


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Advantages –

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1)   It used 9 cells instead of 4 cells of BCG

2)   It considers many variables and does not lead to simplistic conclusions

3)   High/medium/low and strong/average/low classification enables a finer distinction among business portfolio

4)   It uses multiple factors to assess industry attractiveness and business strength, which allow users to select criteria appropriate to their situation

 

Limitations –

1)   It can get quite complicated and cumbersome with the increase in businesses

2)   Though industry attractiveness and business strength appear to be objective, they are in reality subjective judgements that may vary from one person to another

3)   It cannot effectively depict the position of new business units in developing industry

4)   It only provides broad strategic prescriptions rather than specifics of business policy

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BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

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