Explain The Meaning of Advertising
Advertising: Advertising is defined as any paid form of non-personal communication about an organization, products, service or idea by an identified sponsor. There are...
Advertising: Advertising is defined as any paid form of non-personal communication about an organization, products, service or idea by an identified sponsor. There are...
There has been a constant debate about “advertising” that whether it is a useful or wasteful expenditure of resources. Advertising plays a crucial role in...
Definition of Advertising: The American Marketing Association (AMA) defines advertising as, “any paid form of non-personal presentation & promotion of ideas goods or services...
Task approach method of preparing advertising budget:- Under this method a company lunching a new product will decide on to spend more money as...
Definition of Advertising Agency: The American Association of advertising Agencies (AAAA), defines advertising agency as, “An independent business organization composed of creative...
FILM/CINEMA ADVERTISING It is a medium of advertising in which short films or slides on a product are prepared & screened at cinema it all...
Post-testing Methods : These tests are conducted after running the ad campaign. The basic purpose of post-testing is to provide an insight into the performance...
Types of advertising media: 1 Broadcast media Television Radio Doordarshan Star TV network Sony entertainment television Zee TV...
Does it take a lot of time to choose an appropriate topic for black book project? Are you unable to find an interesting and clear...
Advertising budget appropriation:- The advertising man while developing advertising budget has to consider several factors before giving it final shape appropriating the amount...