Explain 4 Methods Of Preparing Advertising Budget
Percentage of sales method:- In this method advertising budget is linked with the total sales of the previous year. Unit of sales method:- In...
Percentage of sales method:- In this method advertising budget is linked with the total sales of the previous year. Unit of sales method:- In...
Does it take a lot of time to choose an appropriate topic for black book project? Are you unable to find an interesting and clear...
Advertising budget appropriation:- The advertising man while developing advertising budget has to consider several factors before giving it final shape appropriating the amount...
Types of advertising media: 1 Broadcast media Television Radio Doordarshan Star TV network Sony entertainment television Zee TV...
OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses,...
NEWSPAPER ADVERTISING Newspapers have become the breakfast table partner in most of the literate households. For the majority of the education population, the...
Corporate Advertising: It promotes the corporate image or view point. There is no attempt to sell particular product. For the reasons, the ad may...
Disadvantages of advertising on television: Perishable: The message advertised on TV is perishable & easily forgotten, if the repetitions are not there, which is...
Task approach method of preparing advertising budget:- Under this method a company lunching a new product will decide on to spend more money as...
Definition of Advertising Agency: The American Association of advertising Agencies (AAAA), defines advertising agency as, “An independent business organization composed of creative...