Explain The Meaning of Corporate Advertising
Corporate Advertising: It promotes the corporate image or view point. There is no attempt to sell particular product. For the reasons, the ad may...
advertising
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What Are The Methods of Testing Advertising Effectiveness?
Measuring the effectiveness of advertising campaign Advertising Campaign: It has been defined as series of advertisement having the same theme & published within specific-period....
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What Are The Factors To Select Advertising Agency?
Factors/ Considerations in the selection of An advertising Agency: The following factors need careful consideration while selecting an ad agency: Creativity of an agency...
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What Is Support Media Advertising?
SUPPORT MEDIA Yellow pages advertising: It is often referred to as directional medium because the ads do not create awareness or demand for products &...
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Black Book Project Topic Ideas For Advertising
Does it take a lot of time to choose an appropriate topic for black book project? Are you unable to find an interesting and clear...
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Explain The Organization Structure of An Advertising Agency
Organization Structure of An Advertising Agency: Every advertising agency has to establish its own identity in the organization’s structure with suitable departments, line of...
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Explain The Meaning of Advertising
Advertising: Advertising is defined as any paid form of non-personal communication about an organization, products, service or idea by an identified sponsor. There are...
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What Is The Definition of Advertising?
Definition of Advertising: The American Marketing Association (AMA) defines advertising as, “any paid form of non-personal presentation & promotion of ideas goods or services...
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Write a note on Outdoor Media Advertising
OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses,...
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Explain Share of Voice and Quantitative Method of Advertising Budget?
The quantitative method:- Modern advertising manufacturers use quantitative methods such as regression analysis. Regression analysis is based upon cross-sectional data & time series data....
