Explain The Post-Testing Methods of Advertising Effectiveness
Post-testing Methods : These tests are conducted after running the ad campaign. The basic purpose of post-testing is to provide an insight into the performance...
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Explain The Advertising Budget Process
Advertising Budget process:- Advertising budget process consists of four major steps: Collection of data & preparation of budget. Presentation and approval of the budget. Budget...
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Black Book Project Topic Ideas For Advertising
Does it take a lot of time to choose an appropriate topic for black book project? Are you unable to find an interesting and clear...
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What Are The Corporate Advertising Objectives?
Corporate Advertising Objectives: Create a good citizen image through consistent & dedicated effort. Convey the organization’s commitment to the concerned public. Boost both employee...
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Explain The Meaning of Corporate Advertising
Corporate Advertising: It promotes the corporate image or view point. There is no attempt to sell particular product. For the reasons, the ad may...
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What Are The Methods of Testing Advertising Effectiveness?
Measuring the effectiveness of advertising campaign Advertising Campaign: It has been defined as series of advertisement having the same theme & published within specific-period....
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What Is Support Media Advertising?
SUPPORT MEDIA Yellow pages advertising: It is often referred to as directional medium because the ads do not create awareness or demand for products &...
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Explain The Meaning of Specialist Media
SPECIALIST MEDIA: Media times, for the sake of more visibility, marketers attempts to use things like: T-shirt Caps Buttons Bags Bands Stickers To put their...
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Write a note on Outdoor Media Advertising
OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses,...
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What Are The Disadvantages Of Advertising Through Direct Response?
Disadvantages of advertising through direct response: High cost:- High cost is a major problem. The cost of printing, production & personnel had all increased significantly...
