Strategic intent takes the form of a number of corporate challenges and opportunities, specified as short term projects. The strategic intent must convey a significant stretch for the company, a sense of direction, which can be communicated to all employees. It should not focus so much on today’s problems, but rather on tomorrow’s opportunities. Strategic intent should specify the competitive factors, the factors critical to success in the future.
Strategic intent gives a picture about what an organization must get into immediately in order to use the opportunity. Strategic intent helps management to emphasize and concentrate on the priorities. Strategic intent is, nothing but, the influencing of an organization’s resource potential and core competencies to achieve what at first may seem to be unachievable goals in the competitive environment.
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