Strategic evaluation and control process


The process of evaluation basically deals with four steps:

1. Setting standards of performance-Standards refer to performance expectations.

2. Measurement of performance-Measurement of actual performance or results requires appraisal based on standards.

3. Analyzing variances- The comparison between standards and results gives variances.

4. Taking corrective action-The identifications of undesirable variances prompt managers to think about ways of corrective them.

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