Solicited, Targeted E-mail:
E-mail marketing has become a popular medium because of its relatively low-cost and the ability to send HTML messages containing full color pictures of products, as well as links to order from pages. The transmit of an e-mail message to a solicited, targeted list is a method used to visitors to a website that requires acts by both the website and the visitor. This mechanism allows a business to maintain regular contract with customers and drive traffic to websites or other products.
Because the user requests the information this type of internet marketing technique is considered to be “pulled” by the consumer with the help of the website.
This Technique is comes under passive Techniques.
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