Service Sector Management Important Question Bank 2014 – Navigator Tutorials


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important questions

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II Shree Raj II

NAVIGATOR TUTORIALS

 

 

SERVICE SECTOR MANAGEMENT

 

QUESTION BANK 2014

 

Concept Short Notes
1. Convergence (RPH-71) 1. Characteristics of Service (RPH-17)
2. Service Trinity (RPH-52) 2. Goods Service Continuum (RPH-39)
3. Technique & Functional Quality 3. Goods V/S Service Marketing (RR-35)
(RPH- 253)
4. Perceived Service Quality (RPH- 4. Six Dimension of Service Leadership
254) (RPH-306)
5. Yield Management (RPH-216) 5. Vision – Mission Strategy (RPH-288)
6. Zone of Tolerance (RPH-64) 6. Service Recovery (RPH-260)
7. Pricing Objectives (RPH-98) 7. Service Failure (RPH-259)
8. Line Of Visibility (RPH-311) 8. Gap Model (RPH-240)
9. Credence Qualities (RPH-44) 9. Franchising (RPH-131)
10. Service Life Cycle (RPH-85) 10. Core & Supplementary Services
(RPH-65)
11. Facilitating Service (RPH-96) 11. Buying Roles (RPH-68)
  1. Levels Of Customer Contact
(RPH-141)
  1. Service Scape (RPH-157)
14. Quality Dimension (RPH-238)

 

 

Long Answer-

 

  1. Strategies For Managing Capacities to Match Demand (RPH-209)

 

  1. Strategies For Managing Demand to match Capacities(RPH-211)

 

  1. Service Marketing Environment (RPH-32)

 

  1. Growth of Service Sector in India (RPH-8)

 

  1. Steps in Service Market Segmentation (RPH-199)

 

 

 

 

 

 

BOOKS: RPH (Sunny Fernandes) 5th Edition

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