Product Audits

Product Audits

Product audits, such as Audits and Surveys’ National Total Market Index, are similar to store audits but focus on products rather than store samples. Whereas product audits provide information similar to that provided by store audits, product audits attempt to cover all the types of retail outlets that handle a product category. Thus, a product audit for automotive wax would include grocery stores, mass merchandisers, and drugstores (in this way it is similar to the Nielsen store audits) In addition, it would include automotive supply houses, filling stations, hardware stores, and other potential outlets for automotive wax.