Store Audits
The simple accounting arithmetic of
Opening Inventory + Net Purchases (receipts – transfers out / “returned inventory”) – Closing Inventory_______________ _____________________________________
Sales
is the basis for the audit of retail store sales. The most widely used store audit service is the Nielsen Retail Index, it is based on audits every 30 or 60 days of a large national sample of food, drug, and mass merchandise stores. The index provides sales data on all the major packaged goods product lines carried by these stores-foods, pharmaceuticals, drug sundries, tobacco, beverages, and the like (but not soft goods or durables). Nielsen contracts with the stores to allow their auditors to conduct the audits and pays for that right by providing them with their own data plus cash
The clients receive reports on the sales of their own brand and of competitors’ brands, the resulting market shares, prices, shelf facings, in-store promotional activity, stock outs, retailer inventory and stock turn-around, and local advertising These data are provided for the entire nation – by region, by size classes of stores, and by chains-versus independents. The data are available to subscribers on-line via computer as well as in printed reports
4 Comments