Retail Distribution Audits
Similar to store audits are retail distribution audits or surveys. These surveys do not measure inventory or sales; instead, they are observational studies at the retail level. Field agents enter stores unannounced and without permission They observe and record the brands present, price, shelf facings, and other relevant data for selected product categories. NRTI (Erhandt-Babic) and BOS (Burgoyne Inc.) are the suppliers of this type of data.
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