Post cards are quick and easy to prepare, quick and easy for the
recipient to absorb, economical to mail to constituents and an effective
adaptation of direct mail to reach large numbers of people with a message
that can be punched home in a paragraph.
In many campaigns, a large number of individuals can be stimulated
to sign and then send post cards to their own friends and contacts. This
personal touch has more influence with the recipient than would a
communique from a stranger.
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