The commercial field has long made good use of newsletters. These

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have a bright future. Newsletters tend to fit the times these days. People

have fragmented interests. There are certain things they want to know a

lot about, and other things they don’t want to hear anything about.

Newsletters have the advantage of speed. They are quick to read.

The public relations use of newsletters is spreading rapidly into non-

profit fields as well. Associations and professional societies particularly

find the formal effective. Its use in politics and lobbying is burgeoning.

With this format, users can reach constituents quickly on matters having

both urgency and importance. The person-to-person nature invites

reading.

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