Operating strategies concern with the relatively narrow strategic initiatives, approaches for managing key operating units (plants, distribution centres, geographic units) and for specific operating activities with strategic significance (Advertising campaigns, the management of specific brands, supply chain-related activities, and Website sales and operations).
Operating strategies add further detail and completeness to functional-area strategies to the overall business strategy.
Operating strategies is usually lead responsibility for delegated to frontline managers, subject to review and approval by higher-ranking managers.
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