Purposes of Promotion / Promotion Objectives:
(1) To put the employee in a position where he will be of greater use to the company and where he (employee) will get more income, status and satisfaction.
(2) To provide higher status, salary and psychological satisfaction to existing employees (feeling of contentment).
(3) To motivate employees to higher productivity, stability in service and loyalty to the organisation.
(4) To attract and retain the services of qualified and competent employees.
(5) To recognise/appreciate and reward the loyalty, efficiency arid hard work of an employee.
(6) To impress upon all employees that opportunities are available to them to move to higher positions if they perform well.
(7) To support the policy of filing vacancies at the higher level from within the organisation.
(8) To raise employee morale and to motivate employees to grow, develop and reach to higher positions in the organisation.
(9) To raise an employee’s organisational effectiveness and to promote job satisfaction among the employees.
(10) To raise loyalty, morale and a sense of attachment among the employees.
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