No Change Strategy – Is a decision to do nothing new (a choice to continue current operation and policies for the foreseeable future). Rarely articulated as a definite strategy, a no change strategy’s success depends on a lack of significant change in a corporation’s situation. The relative stability created by the firm’s modest competitive position in an industry facing little of no growth encourages the company to continue on its current course. Making only small adjustments for inflation in the sales and profit objectives, there are no obvious opportunities or threats nor much in the way of significant strengths of weaknesses. Few aggressive new competitors are likely to enter such an industry.
One Comment