NEW SYLLABUS OF SYBMS SEM IV – BUSINESS PLANNING & ENTREPRENEURIAL MANAGEMENT


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NEW SYLLABUS OF SYBMS SEM IV – BUSINESS PLANNING & ENTREPRENEURIAL  MANAGEMENT

Learning Objectives:

1. Entrepreneurship is one of the major focus areas of the discipline of Management. This course introduces Entrepreneurship to budding managers.
2. To develop entrepreneurs & to prepare students to take the responsibility of full line of management function of a company with special reference to SME sector.

Unit no.  Name of the Topic   No. of lectures

 Unit

1

 Foundations of Entrepreneurship Development:

– Concept and Need of Entrepreneurship Development

– Definition of Entrepreneur, Entrepreneurship,

– Importance and significance of growth of entrepreneurial activities

– Characteristics and qualities of entrepreneur

 Theories of Entrepreneurship:

– Innovation Theory by Schumpeter & Imitating

– Theory of High Achievement by McClelland

– X-Efficiency Theory by Leibenstein

– Theory of Profit by Knight

– Theory of Social change by Everett Hagen

External Influences on Entrepreneurship Development:

Socio-Cultural, Political, Economical, Personal.

Role of Entrepreneurial culture in Entrepreneurship Development.

 15
 

Unit

2

 Types & Classification Of Entrepreneurs

Intrapreneur – Concept and Development of Intrapreneurship

Women Entrepreneur – concept, development and problems faced by Women Entrepreneurs,

Development of Women Entrepreneurs with reference to Self Help Group.

Social entrepreneurship – concept, development of Social Entrepreneurship in India.

Importance and Social responsibility of NGO’s.

Entrepreneurial development Program (EDP) – concept, factor

influencing EDP. Option available to Entrepreneur. (Ancillarisation,

BPO, Franchise, M&A)

 15

 Unit

3

 Entrepreneur Project Development & Business Plan

-Innovation, Invention, Creativity, Business Idea, Opportunities through change.

-Idea generation – Sources – Development of product / idea,

-Environmental scanning and SWOT analysis

-Creating Entrepreneurial Venture – Entrepreneurship Development Cycle

-Business Planning Process

-The business plan as an Entrepreneurial tool, scope and value of Business plan.

-Elements of Business Plan,Objectives,Market and Feasibility Analysis, Marketing, Finance, 

Organization & Management, Ownership,

-Critical Risk Contingencies of the proposal, Scheduling and milestones.

 15

 Unit

4

 Venture Development

-Steps involved in starting of Venture

-Institutional support to an Entrepreneur

-Venture funding, requirements of Capital (Fixed and working)Sources of finance,

problem of Venture set-up and prospects

-Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance.

New trends in entrepreneurship – E-entrepreneur

 15

Reference Books

  1. Dynamics of Entrepreneurial Development Management – Vasant Desai, Himalaya Publishing House.
  2. Entrepreneurial Development – S.S. Khanna
  3. Entrepreneurship & Small Business Management – CL Bansal, Haranand Publication
  4. Entrepreneurial Development in India – Sami Uddin, Mittal Publication
  5. Entrepreneur Vs Entrepreneurship- Human Diagno

 


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Bhautik Kawa

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