Unit

1

– Concept and Need of Entrepreneurship Development

– Definition of Entrepreneur, Entrepreneurship,

– Importance and significance of growth of entrepreneurial activities

– Characteristics and qualities of entrepreneur

– Theories of Entrepreneurship:

– Innovation Theory by Schumpeter & Imitating

– Theory of High Achievement by McClelland

– X-Efficiency Theory by Leibenstein

– Theory of Profit by Knight

– Theory of Social change by Everett Hagen

External Influences on Entrepreneurship Development:

Socio-Cultural, Political, Economical, Personal.

Role of Entrepreneurial culture in Entrepreneurship Development.

Unit

2

Intrapreneur – Concept and Development of Intrapreneurship

Women Entrepreneur – concept, development and problems faced by Women Entrepreneurs,

Development of Women Entrepreneurs with reference to Self Help Group.

Social entrepreneurship – concept, development of Social Entrepreneurship in India.

Importance and Social responsibility of NGO’s.

Entrepreneurial development Program (EDP) – concept, factor

influencing EDP. Option available to Entrepreneur. (Ancillarisation,

BPO, Franchise, M&A)

 Unit

3

-Innovation, Invention, Creativity, Business Idea, Opportunities through change.

-Idea generation – Sources – Development of product / idea,

-Environmental scanning and SWOT analysis

-Creating Entrepreneurial Venture – Entrepreneurship Development Cycle

-Business Planning Process

-The business plan as an Entrepreneurial tool, scope and value of Business plan.

-Elements of Business Plan,Objectives,Market and Feasibility Analysis, Marketing, Finance, 

Organization & Management, Ownership,

-Critical Risk Contingencies of the proposal, Scheduling and milestones.

 Unit

4

-Steps involved in starting of Venture

-Institutional support to an Entrepreneur

-Venture funding, requirements of Capital (Fixed and working)Sources of finance,

problem of Venture set-up and prospects

-Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance.

New trends in entrepreneurship – E-entrepreneur