Motorola officially announced its next big thing at a small price – the Moto E – at launch events in Delhi and London on Tuesday. Instead of an upscale announcement that we usually see with other handset makers, the Moto E launch more laid back, the company was talking about the reception that Moto Gand Moto X received.

The Moto G and Moto X, the Moto E has been priced appropriately to take on the dominant players such as Micromax, Lava, Samsung and Xolo in the sub-Rs. 10,000 category.Motorola has unveiled the Moto E in India carrying a price tag of Rs. 6,999 and it is now available in India exclusively via online retailer Flipkart, just like the other two Motos.

The Moto E with dimensions 124.8×64.8×12.3mm and weight 142 grams is thicker and heavier than the Moto G which comes with 129.9×65.9×11.6mm dimensions and weighs 140 grams.However the Moto E looks similar to Moto G at first glance but Moto E has a rear curved and is made of soft touch polycarbonate which is convinient to hold . However, for an average buyer in this price segment, thickness and weight of a smartphone are not the biggest concerns.

The Moto E’s back houses a 5-megapixel camera without any flash and the Motorola logo is just below the camera.

The Moto E comes with 4.3-inch display with a qHD (540×960 pixels) resolution, and offers 256ppi pixel density. Motorola has again used Corning Gorilla Glass 3 on the new Moto E,  to protect it from scratches. The company used nano-coating on the Moto G that acted as light water repellent, while this one feature a water-resistant splash guard, claimed by Motorolla.

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